About the Role
The Senior Marketing Specialist is responsible for delivering compelling marketing campaigns and events that increase mall traffic, customer engagement, and tenant sales for Assets Properties Management properties. This role involves implementing the marketing strategy defined by the line manager and overseeing collaboration with the Marketing team. The specialist will act as an interface between various sections and departments, as well as marketing communication channels, and will work to build brand equity and awareness through effective marketing campaigns.
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Job Responsibilities
- Develop and implement strategic marketing plans and campaigns to promote products, services, or brands and achieve business objectives.
- Conduct market research to identify consumer trends, competitor activities, and industry insights, informing marketing strategies and tactics.
- Collaborate with cross-functional teams, including product development, sales, and creative, to align marketing efforts with overall business goals.
- Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.
- Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.
- Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.
- Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.
- Lead and mentor junior marketing staff, providing guidance, feedback, and support to facilitate their professional growth and development.
- Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.
- Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.
Job Knowledge & Skills
- Proficiency in developing and executing strategic marketing plans and campaigns across various channels, including digital, social media, and traditional marketing.
- Strong analytical skills to interpret marketing data, assess campaign performance, and make data-driven decisions to optimize strategies.
- Excellent communication and interpersonal abilities to effectively convey ideas, collaborate with cross-functional teams, and build relationships with stakeholders.
- Project management expertise to oversee multiple marketing initiatives simultaneously, prioritize tasks, and ensure projects are delivered on time and within budget.
- Creative thinking and innovation to develop compelling messaging, engaging content, and impactful visuals that resonate with target audiences and drive results.
- ERP knowledge, preferably SAP functional skills, are a requirement to be successful in this role.
Job Experience
- Minimum 8 years of working experience, with 5 years of relevant working experience.
- 2 years of experience in the GCC is a plus.
Competencies
- Leadership
- Resilience
- Quality
- Market Research (Level 3)
- Marketing Strategies (Level 3)
- Digital Marketing (Level 3)
- Creative Briefs (Level 3)
- Benchmarking (Level 3)
- Agility
- AI Fluency
Education
