About the Role
The Senior Specialist - Marketing is responsible for coordinating and executing assigned marketing initiatives to support business growth and brand awareness. This role analyzes campaign performance, manages relationships with external partners, coordinates events and communications activities, and collaborates with internal stakeholders to deliver effective marketing outcomes.
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Main Duties and Responsibilities
- Handle the execution and follow-up of assigned marketing campaigns, ensuring alignment with company objectives, brand guidelines, vendor requirements, and yearly marketing plans;
- Conduct market research and analyze campaign performance data to identify opportunities and recommend improvements to ongoing initiatives;
- Prepare campaign briefs and detailed requirements for designers, agencies, and content creators, ensuring consistency of messaging and alignment with marketing objectives;
- Coordinate with external agencies to maintain the company website and ensure timely updates of content and information;
- Develop and maintain positive relationships with key external partners including media, advertising agencies, vendors, and service providers;
- Monitor the performance of campaigns and events using established metrics and prepare reports to support future marketing activities and decision-making;
- Organize and coordinate events and exhibitions with internal and external stakeholders, ensuring timely execution and adherence to brand standards;
- Coordinate with Sales and other internal stakeholders to implement targeted marketing campaigns and activities that support business objectives;
- Gather and analyze marketing data and insights to support future campaigns, audience targeting, and customer engagement initiatives;
- Support the preparation and delivery of marketing materials across digital and traditional communication channels.
Position Requirements
Education
Bachelor’s degree in Marketing or Advertising
Experience
At least 3-5 years of relevant experience.
