About the Role
The TA Representative is responsible for executing the in-field commercial strategy for assigned priority brands within a defined territory. The role focuses on high-quality customer engagement, effective execution of brand and tactical plans, generating demand, and delivery of agreed sales objectives, in line with policies, ethical standards, and compliance requirements.
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Major Accountabilities
- Execute the ICE field execution framework by segmenting customers, applying value-based targeting, delivering personalized omnichannel engagement, following data-driven call plans, and ensuring timely visit documentation.
- Deliver compliant, high-impact customer engagement by applying approved brand messaging, leveraging digital tools, and continuously improving execution through coaching and performance insights.
- Act as a trusted therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.
- Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance customer engagement impact.
- Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
- Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
- Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners.
Requirements
- Degree/education in relevant discipline.
- Proven successful performance track record.
- Experience in launching new products is preferred.
- Solid experience in Kuwait market is preferred.
- Solid communication skills, analytical skills, and presentation skills.
- Established experience in successfully managing and engaging TMEs.
Skills Desired
- Commercial Excellence
- Conflict Management
- Cross-Functional Coordination
- Customer Insights
- Influencing Skills
- Key Account Management
- Professional Ethics
