About the Role
The JM Trade Marketing team aims to achieve value targets and develop sales strategies while tracking performance against planned metrics. This role involves analyzing sales data, managing budgets, and devising pricing strategies to enhance competitiveness and profitability.
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Roles & Responsibilities
- Assigned Category Value Target Achievement
- Monthly/Quarterly/Yearly Region-wise Category-wise Channel-wise Sales Forecasting
- Devise effective pricing in line with competition
- Manage category-wise spending
- Develop and implement sales strategies and programs for New Product Development/Launch, monitoring performance during the incubation stage
- Track Actual Flyer versus Planned outcomes
- Monitor Recommended Selling Prices (RSPs) across Key Accounts and Retail
- Track all annual contracts.
Key Performance Indicators (KPIs)
- Volume & Value Achievement
- Category Profitability
- New Product Launches
- Implementation of Merchandising & Activation Programs
- Region & Channel-wise Forecasting
- Flyer Planning
- Target Setting
- Category Budget Management
- Planogram Execution
Work Experience Requirement
- Minimum of 3 years of experience in Brand Management or Trade Marketing at an entry-level in FMCG companies or Sales & Distribution businesses.
- Experience in consumer activation planning and execution, competitor intelligence tracking, and assisting in translating findings into category sales planning.
Qualification
- Bachelor’s Degree in Business, Commerce, or Marketing.
Competencies
- Financial Acumen
- Knowledge of International and/or Local Laws and Regulations
- Trade Marketing and Category Management
- Sales and Distribution Strategy Management
- Consumer Behavior (B2B and B2C)
- Effective Communication
- Self and Team Management
- Planning & Decision Making
- Customer Centricity
- Ownership & Result Orientation
