Senior Manager - Platform Growth

About the Role
The role is responsible for driving cross-selling initiatives by maximizing user engagement and adoption across Careem’s multiple verticals. The role holder will leverage strategic insights, advanced data analytics, and a deep understanding of consumer behavior to create and implement targeted cross-sell strategies focused on maximizing CLTV and AOV across different Careem verticals.

What You'll Do

• Cross-Sell Strategy Development:

  • Lead the design and execution of highly targeted marketing initiatives that promote multi-vertical adoption among Careem users.
  • Utilize robust analytics and market research to identify cross-selling opportunities, drive recommendations, and build tailored strategies.

• User Engagement and Journey Optimization:

  • Map and optimize the customer journey to drive cross-vertical adoption.
  • Analyze user behavior to pinpoint drop-off and friction areas, ensuring seamless experiences through cross-functional collaboration.
  • Develop personalized in-app nudges and recommendations to promote cross-sell behavior and deeper engagement.

• Performance Analysis and Growth Hacking:

  • Lead Exploratory Data Analysis (EDA), A/B testing, and predictive analytics to uncover trends and initial insights.
  • Track and iterate on key metrics like cross-sell conversion rate, CLTV, and engagement metrics.

• User Behavior Analysis:

  • Leverage user segmentation and behavioral data to design personalized cross-sell offers.
  • Engage with regional marketing teams to understand regional nuances and ensure relevance across different markets.

• Reporting and Insights:

  • Build dashboards and performance reports to track cross-sell impact.
  • Continuously assess the effectiveness of campaigns and strategies, recommending data-driven improvements.

What You'll Need

• Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field.
• 4-6 years of experience in growth marketing, cross-selling, or lifecycle management within a tech-first multi-vertical organization and/or large scale B2C startup.
• Strong skills in data mining, statistical modeling, and advanced data analysis.
• Proficiency in Python, SQL, and data visualization tools (Power BI, VBA, Tableau) and PowerPoint.
• Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, and CLTV models.

Work Conditions

• Work 4 days a week in the office and 1 day from home, with the option to work remotely from any country for 30 days a year.
• Unlimited vacation days per year.
• Access to healthcare benefits and fitness reimbursements.

Location
Dubai, United Arab Emirates