Careem is building the Everything App for the greater Middle East, simplifying how users move around, order food, manage payments, and more. Since 2012, they have created earnings for over 2.5 million Captains and improved the lives of over 70 million customers across 70 cities in 10 countries.
We are seeking a data-driven and strategic thinker for the role of Senior Product Analyst II within Careem Ads. This position is essential for enhancing the success of our advertising products through data insights, which will improve campaign outcomes, maximize advertiser ROI, and elevate user experiences. Key responsibilities include developing and maintaining dashboards, designing experiments, and collaborating with product and commercial teams to optimize monetization performance.
Key Responsibilities:
- Evaluate pricing models (CPM, CPC, CPD) using performance data and market benchmarks.
- Conduct segmentation and elasticity analyses to refine ad package offerings.
- Analyze campaign performance across various verticals within the Careem Super App.
- Recommend enhancements based on user engagement and advertiser goals.
- Design and interpret A/B and multivariate tests for ad formats and placements.
- Collaborate during product discovery phases to define success metrics.
- Develop pre- and post-campaign reports for the commercial team.
- Maintain and enhance advertiser-facing dashboards and tools.
- Build automated reporting frameworks to keep stakeholders informed.
- Represent analytics in cross-functional planning discussions.
What We're Looking For:
- Bachelor’s degree in a quantitative discipline (Engineering, Computer Science, Economics, Data Science, Mathematics).
- 4–6 years of experience in analytics or product-related roles, preferably in tech, media, or advertising.
- Strong command of SQL and experience with large datasets.
- Familiarity with BI and data visualization tools such as Looker, Tableau, or Power BI.
- Understanding of advertising metrics (CPM, CTR, CPC, impressions, reach).
- Strong communication skills, capable of translating complex data for diverse audiences.
- Comfort in a fast-paced, cross-functional environment with changing priorities.
What We’ll Provide You:
- Opportunity to drive impact in the region while learning and growing.
- Access to healthcare benefits and fitness reimbursements for health activities.
- Community of inspiring colleagues and a purposeful organization dedicated to creating regional impact.
