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Head of Marketing

Dyson Dubai, United Arab Emirates Posted: 30 Apr 2024


  • Salary unspecified
  • Zero income tax location


  • Relocation Support
  • Visa Provided


  • Experience: Senior
  • English: Professional
  • Arabic: Preferred


  • Summary: Salary: Competitive Team: Marketing Location: United Arab Emirates - Dubai Office
  • About the role:
    • Head of Marketing position based in our Dubai office.
    • Responsible for planning, leading, and executing the brand building, product, and communication strategy for all Dyson product categories in MEA.
    • Develop marketing plans to drive incremental sales growth, share gains, and positive brand attributes for MEA.
    • Contribute to the formulation and execution of MEA marketing plans to differentiate Dyson, build brand equity, and drive consumer purchase.
    • Conduct competitor and market analysis to develop counter strategies and initiatives.
    • Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions, etc.
    • Assist with the development of effective brand communications including TV, Digital, Advocacy, Print, etc.
    • Manage key external agencies – Creative Agency, Media Agency, etc.
    • Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through.
    • Work effectively with the Global team to ensure alignment and consistency across markets.
    • Undertake range-planning work to maximize long-term profitability.
    • Devise product differentiation strategy across various markets and channels.
    • Drive competitor analysis to ensure appropriate business response.
    • Work with distributors to ensure all on-product and in-box communication is fine-tuned to drive sales and communicate brand and machine benefits.
    • Take a key role in the management team for MEA.
    • Partner with the Managing Director and other functional leads.
    • Represent MEA and collaborate with Group and other regional colleagues.
    • Manage Marketing team (10+FTE).
    • Fulfill other duties as required.
  • About You:
    • Experience and Education:
      • Bachelor’s Degree in Marketing or a related field required.
      • 10-12 years brand marketing experience required; some of which must be with a strong consumer brand and multiple categories.
      • Strong knowledge of media and digital environment.
      • People management min 5yr.
      • Previous working experience for beauty/luxury brands.
    • Skills and Competencies:
      • Curious and passionate about consumers and building premium brands.
      • Broad thinker with strong analytical skills.
      • Detailed into cost tracking and efficiency while managing large budget with clear KPI’s.
      • Problem Solving.
      • Passionate about Dyson, technology, and engineering.
      • Entrepreneurial spirit.
      • Strong communication skills.
      • Creativity.
      • Driven by the desire to win and for continuous improvement.
      • Proven ability to work cross-functionally.
      • Fluency in English with knowledge of Arabic or other local languages is an advantage.
  • Benefits:
    • Company Bonus Scheme OR Performance related bonus.
    • Discount on Dyson products.
    • 26 days annual holiday plan.
    • EAP (Employee Assistant Programme).
    • Life Assurance Plan.
    • Health Insurance – Medical Contribution.
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About Dyson

At Dyson, we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. We pioneer technologies that are different and authentic, striving to create the future every single day with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. We aim to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products and how we work. We drive empowerment, development, and equality in an inclusive environment for our people around the world.