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Power Brand Partner Specialist

IBM Dubai, United Arab Emirates Posted: 25 Apr 2024


  • Salary unspecified
  • Zero income tax location


  • Contact employer for details


  • Experience: Junior
  • English: Professional



The ‘IBM Ecosystem’ includes thousands of partners who ‘Build’ on, ‘Sell’ or ‘Service’ IBM technologies and platforms. As a Brand Partner Specialist (Partner), your mission is to engage the right technical, co-marketing, and go-to-market enablement resources, which support your assigned partners to drive prospecting, opportunity identification, and solution co-creation for their clients. You’ll grow revenue in your assigned Brand portfolio by increasing partner ‘Sell’ activities and overall go-to-market sales execution across all IBM territories covered by your partners. Assigned to ‘Sell’ partners by brand, you’ll influence their sales, technical, and practice leads to increase adoption and co-create on their clients’ solutions with IBM brand offerings over competitive alternatives. Excellent onboarding and an industry leading learning culture will set you up for positive impact and success, whilst ongoing development will advance your career through an upward trajectory. Our sales environment is collaborative and experiential. Part of a team, you’ll be surrounded by bright minds and keen co-creators – always willing to help and be helped – as you apply passion to work that will compel your partners to lead with IBM offerings when recommending solutions to their clients.

Your Role and Responsibilities

  • With 1st class skills in developing and cultivating professional relationships, you’ll establish trusted advisor status with your assigned ‘Sell’ partners.
  • You’ll develop partner plans for assigned key partners, which identify strategic growth areas, revenue objectives, enablement goals, and define key milestones to measure success.
  • A natural collaborator and networker, you’ll be the lynchpin between partner engagements and IBM’s breadth of capabilities (e.g., Hybrid Cloud Build Team, Technical Sellers, Expert Labs, Marketing) as you experientially co-create on demos and prototypes that compel clients to invest in IBM’s products, services, and people.
  • Engaging local country /market sales teams, Digital Sales teams, Marketing, and technical teams to activate joint go-to-market plans of high value engagements and opportunities.
  • Activating partner capabilities and capacity by executing skills enablement plans, co-marketing strategies, and leveraging promotions and incentives at the partner firm and seller level.
  • Collaborating with others to deliver results, meaningfully contributing to immediate and 3rd party teams whilst prioritizing group needs over individual ones.
  • Negotiating to successfully obtain commitment to solutions, while maintaining integrity and relationships with internal team, external partners, and clients.

Required Technical and Professional Expertise

  • Expertise in building and going to market with IBM Power brand sales offerings that drive strong, two-way, revenue generating collaborations.
  • A proven, successful history of co-selling with partners in front of their clients.
  • Demonstrable success of communication and personal relationship development at all levels across colleagues, partners and clients.
  • Experience in driving sales plays, promos, incentives to channel partners.
  • Experience in driving opportunity identification through partners.
  • A track record of consistently achieving targets with and through others – demonstrating high performance, whilst challenging self and others to consistently deliver results.

Preferred Technical and Professional Expertise

  • A strong understanding of IBM’s product suite (full training on IBM’s technologies will be provided).
  • Understanding IBM’s competitive differentiations in addition to our competition’s place in the market (full training on IBM’s technologies will be provided).

Key Job Details

  • Role: Power Brand Partner Specialist
  • Location: Dubai, AE
  • Category: Sales
  • Employment Type: Full-Time
  • Travel Required: Up to 20% or 1 day a week
  • Contract Type: Regular
  • Company: IBM Middle East FZ-LLC
  • Req ID: 699035BR
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