About the Job
As a Marketing Data & Insights Analyst, your primary responsibilities will involve leveraging your extensive experience in data and insights to drive informed marketing decisions. You will play a crucial role in the organization by conducting in-depth analysis of marketing data using tools such as PowerBi, Tableau, Python, SQL, and Excel. You will apply advanced techniques like DAX, forecasting models, VBA, and macros for accurate data interpretation, and create complex and visually appealing analytical reports and presentations in PowerPoint.
Key accountabilities include:
- Demonstrating an excellent understanding of key marketing metrics and platforms, including Google Analytics, ad platforms data, SEO analytics (e.g., BrightEdge, Semrush), social media data (e.g., Sprinklr, BrandWatch), and media intelligence (e.g., CARMA, Meltwater).
- Analyzing surveys and other sources to provide insights into marketing performance and effectiveness.
- Engaging with stakeholders to understand business requirements and translating them into actionable insights.
- Collaborating effectively in a matrix environment, adapting to varying project complexities and demonstrating ownership of tasks.
- Ensuring high data literacy and attention to detail to maintain accuracy in reporting solutions.
- Developing well-designed reporting solutions tailored to the specific needs of stakeholders.
Background, Skills & Qualifications
- 5-7 years of overall experience in data and insights, with 3-5 years dedicated to working with marketing data.
- Proficient in PowerBi, Tableau, Python, SQL, Excel (including DAX, forecasting models, VBA, and macros), and PowerPoint.
- Excellent understanding of key marketing metrics and various platforms.
- High data literacy with keen attention to detail and accuracy.
- Ability to multitask and learn quickly, with prior experience in stakeholder management and adaptability to a matrix environment.
- Proven track record of delivering results within set timelines.
Qualifications
- Relevant bachelor’s or master’s degree in a related field (e.g., Marketing, Business Analytics, Data Science).
- Experience in business analytics, preferably in marketing, business consultancies, media agencies, or client-side roles.
- Basic understanding of key data strategy aspects, including data governance, privacy, security, data collection, processing, and data quality.
- Familiarity with roles in data teams, such as data engineers, data scientists, and reporting specialists.
- Desirable experience in UX/UI design, contributing an additional layer of expertise to the role.
