Marketing Data Analyst

About the Job:
Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money. Over 5,000,000 active users choose Tabby to stay in control of their spending and make the most out of their money.

We are looking for a Marketing Analyst to contribute to the evolution of Tabby. The Marketing Analyst will work with our marketing team to evaluate marketing efficiency and find the best ways to acquire new users and reactivate existing ones, playing a pivotal role in launching and optimizing marketing strategies that drive meaningful impact.

Responsibilities:

• Provide analytical support to the Marketing and Product Marketing teams across all facets of their work, including the evaluation of customer acquisition cost and spending forecasts.
• Generate hypotheses, conduct research and A/B tests, and present findings to highlight the importance of your insights.
• Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics to inform decision-making.
• Develop data visualizations and reports that are informative and easily understood by business and product teams.
• Assist in the planning of necessary data structures.

Skills, Knowledge & Expertise:

• 3+ years of experience as a data/marketing analyst.
• Proficiency in SQL and relational databases.
• Proficiency in data visualization tools, particularly Tableau.
• Proficiency in digital marketing platforms from Meta and Google.
• Experience with marketing attribution platforms is a plus.
• Knowledge of Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus.
• Experience in designing and conducting A/B tests is a plus.
• Strong quantitative skills and a structured approach to problem-solving.
• Fluent in English.

This position offers a dynamic opportunity to work in a rapidly evolving environment and contribute significantly to our marketing efforts.

Location:
United Arab Emirates

Work Conditions:
Remote, Contract