As a data analyst on the analysis track, your mission will be to improve the quality of the decisions made across product and business (especially within the Marketing domain) via relevant, reliable, and actionable data. You will own a particular domain across product and business and will work closely with the corresponding product and business managers as part of a talented team of data partitioners. You will own the entire data value chain including logging, data modeling, analysis, reporting, and experimentation.
What’s On Your Plate?
- Leveraging ambiguous business problems as opportunities to drive objective criteria using data.
- Developing a deep understanding of the product experiences and business processes that make up your area of focus.
- Developing a deep familiarity with the source data and its generating systems through documentation, interacting with the engineering teams, and systematic data profiling.
- Contributing heavily to the design and maintenance of the data models that allow us to measure performance and comprehend performance drivers for your area of focus.
- Working closely with product and business teams to identify important questions that can be answered effectively with data.
- Delivering well-formed, relevant, reliable, and actionable insights and recommendations to support data-driven decision making through deep analysis and automated reports.
- Designing, planning, and analyzing experiments (A/B and multivariate tests).
- Supporting product and business managers with KPI design and goal setting.
- Contributing to improving our ways of work, our tooling, and our internal training programs.
What Did We Order?
Technical Experience
- Excellent SQL.
- Competence with reproducible data analysis using Python or R.
- Familiarity with data modeling and dimensional design.
- Strong command over the entire data analysis lifecycle including; problem formulation, data auditing, rigorous analysis, interpretation, recommendations, and presentation.
- Familiarity with different types of analysis including; descriptive, exploratory, inferential, and predictive analysis.
- Deep understanding of the various biases w.r.t data while conducting an analysis.
- Deep understanding of segmentation techniques, customer lifetime value, and experimentation, especially w.r.t Incentives and other growth levers.
- Familiarity with Marketing data (Digital / CRM) and understanding of channel attribution & attribution techniques.
- Familiarity with CRM & Digital marketing tools such as Braze.
- Deep understanding of growth levers and the assessment of channel performance.
- Familiarity with Causal inference techniques is a plus.
- Familiarity with BigQuery and the Google Cloud Platform is a plus.
- Data engineering and data pipeline development experience (e.g. via Airflow) is a plus.
What you need to be successful
- Bachelor's degree in engineering, computer science, technology, or similar fields. A postgraduate degree is a plus but not required.
- 5+ years of overall experience working in data analysis.
- Experience doing data analysis in an online consumer product setting is a plus.
- A good problem solver with a ‘figure it out’ growth mindset.
- An excellent collaborator.
- An excellent communicator.
- Excellent presentation skills.
- A strong sense of ownership and accountability.
- A ‘keep it simple’ approach to #makeithappen.
